The company was founded by Ivan Sølvason in 1988 as Silverrock Productions. It was renamed as Interactive Television Entertainment in 1992, following the launch of the first Hugo TV show in 1990, which was created together with Niels Krogh Mortensen. In 1998, the game developing and publishing division ITE Media was founded for the development of the Hugo video game series. Besides its successful Hugo shows, the company's television products included the system Animation Mask System (AMS) developed in 1993 and the programs Crazy Cartoon Soccer (1995), The Interactive Cartoon Show (1998), Stinky & Stomper, Throut & Neck (1998), Sporty, and Tush Tush. ITE opened overseas offices in in 1997, in in 1998, and in in 1999. By 2005, ITE was regarded as one of Denmark's five largest video game developers. In 2000, ITE had net sales of 66 million. The company released over 190 video games, selling more than six million copies.
In 2002, Sølvason was forced to sell all of ITE to the venture capital company Olicom A/S for only DKK 5 million, having lost an earlier offer of DKK 80 million in 2000 due to a 10-minute fax delay by adviser corporate finance division; Olicom had already owned 50% shares in ITE since 2001 (acquired for DKK10 million). Olicom then invested $22 million into the company, reduced the staff of ITE by a third to 60 employees and attempted to expand more into the U.S., UK, and Asian markets. Olicom in turn sold ITE in 2006, by then staffed by only 35 employees, ITE was purchased by for an undisclosed sum and became NDS Denmark; NDS Denmark closed down in 2010. ITE's last CEOs were Steen Lohse between January–August 2006, and Jesper Knutsson after him.
ITE Media Aps logo (1998-2003)